With a name, such as Rose Cafe, the obvious choice may have been to go floral with the branding style guide. But this place wanted to create a vibe of sophisticated elegance. Small gestures of style, such as a single flower head on a saucer. Rather than obvious all out glamour, there would be a hint of gold. Think gold rim china tea cups. A place for “ladies who lunch” to sit and relax. To catch up with the latest news or to simply catch up with dear friends.
The logo font choice was Josefin Slab, a sans-serif font. Clean, crisp and without the additional typography flourishes. Using strong colours to gain attention. The complementary serif font, Grimshaw Hand, could be used on menu’s and signage to add personality.
For inspiration, I collected images which reflected a luxe vibe. Rose gold light lightings and gold rimmed cups. Sumptuous seating and Parisian-style outdoor relaxing.
The colour palette used is New York Pink, Indian Khaki, Cream Can, Swiss Coffee, Petite Orchid, and Emperor.
Style: Elegant, feminine, and sophisticated.
INTERESTED IN HAVING A STYLE GUIDE FOR YOUR BUSINESS?
I would love to chat with you to see if we are a good fit. No obligations. We will talk through what your requirements are, what ideas you have in mind, the type of customer you want to attract. All over a virtual coffee on Skype. If you are interested send me a message.
ABOUT THE AUTHOR
Hi I’m Clare. I work with small business owners to make their digital homes look elegant and enticing.Taking clients from website shame to joyful tears of pride. Digital curb appeal, if you will. Previously I worked with big brands, gaining them more clients and making more money through their in-store and online activities. Now using my knowledge of buyer psychology and background in design, I help small businesses develop and grow. I stand for three things in business: Helping others, having fun & looking good (digitally).