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The Shed Cafe

 

Branding

The Shed Cafe wants to be a place that feels like your shed or ‘she shed’. A place to chill, without any hassle. A place which you feel comfortable in. In other words, a home from home. Not too much fuss and a brand which has a neutral appeal. Their ideal customer had a certain outlook on life, rather than the usual list of attributes. This guided both the colour and font choices.

The logo font choice was Abril Fatface. No fuss, clean and simple. While the complementary font is a handwritten script called Selima. Which could reflect a handwritten note left in a shed, I just made sure it was in a legible handwritten font.

Design inspiration came from old, comfy seats, perfect for reading a book or listening to the radio. Favourite pastimes such as old photography and record players. With an additional nod to the old ways, with a rotary phone. The food would be homemade and traditional – no chips served in a miniature shopping trolley.

A colour palette of Nevada, Sisal, Di Serria, Gull Gray, Potters Clay, and Eternity were agreed.

 

Style: Traditional, familiar and warm.

INTERESTED IN HAVING A STYLE GUIDE FOR YOUR BUSINESS?

I would love to chat with you to see if we are a good fit. No obligations. We will talk through what your requirements are, what ideas you have in mind, the type of customer you want to attract. All over a virtual coffee on Skype. If you are interested send me a message.

ABOUT THE AUTHOR

Hi I’m Clare. I work with small business owners to make their digital homes look elegant and enticing.Taking clients from website shame to joyful tears of pride. Digital curb appeal, if you will. Previously I worked with big brands, gaining them more clients and making more money through their in-store and online activities. Now using my knowledge of buyer psychology and background in design, I help small businesses develop and grow. I stand for three things in business: Helping others, having fun & looking good (digitally).

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